Kelly Nederlof


WO/MAN for CRU-Society



For online creative platform CRU, I took it upon myself to take a closer look at the beauty industry. This industry has an endless range of pills, powders and potions to offer in order to stay fit, flawless and wrinkle free. While women try tons of different products during their lifetime to become a better version of themselves, it seems the focus of manufacturers and in advertising has been slowly shifting towards men.

For this series, I dug up all kinds of ‘manly products’ from the local drug stores – I even came across toothpaste especially made for men teeth… – and styled them in a very neat and womanly way.

More on: CRU-Society